Tourism in China Research Proposal Example | Topics and Well Written Essays - 4000 words

Tourism in China - Research Proposal Example This attracts them to countries overseas, which provide them with what they see in an ideal holiday destination. Besides, the surveys hence conducted, benefit the companies in knowing on what planes it needs to improve and fortify its image. Also, these surveys helped the companies to know what exactly the Chinese tourists love and expect from their hosts. What the customer likes and dislikes, what he/she needs to feel at home in the destination, etc are some of the questions that have been chosen to be included in the questionnaires. The general perspective of the research can be framed as to find out the reason why the Chinese find it compelling to spend their holidays overseas. The essential objects in this research are the tourism corporations, the Chinese customers and their purchasing power. The relationship between the tourism corporations and the Chinese tourists is of great importance in this context. They have also moved forward and have broken their traditional ties. The f acts and figures given in the paper are also authentic and have relevant sources associated with them. Various book sources and also magazine excerpts have been used to explain further the idea behind Chinese burst towards overseas holidays. Moreover, those who have been more than once to abroad for holidaying, also provide the first time consumers with a review of their chosen holiday destination. Some of the reports were also seen which showed the previous trends regarding Chinese tourism. The report also presented facts and figures regarding different classes of people in China with varied consumption capabilities. Finally, it can be seen that the trend is picking up fast and it has been seen that China's outbound tourism has been back to a double-digit growth since October this year despite the negative impact of the global financial crisis. Also, the number of tourists who have been following the trend has been increasing manifolds. This study ultimately proves that Chinese are no longer behind the herd of those traveling abroad for holidays and recreation. INTRODUCTION Consumers form the pillar for any company's profit. Any company's main motive is consumer satisfaction. Satisfaction will affect the consumer's belief about the brand (Bitta, Loudon, 2002). But how does an organization know which consumer to target, what to produce or what do the consumers like to buy for themselves How does it decide which kind of marketing strategy to follow What cultures do the customers follow Culture is composed of public meaning and practices, and associated mental processes and responses (de Mooji, 2004). And most importantly, how does a company know which consumers it needs to target The study of consumers helps firms and organizations improve their marketing strategies by understanding issues explained above (Perner, 1999). Organizations study the needs and requirements of their customers and then target them to increase its overall profits. The most important thing is to understand the psychology of the customer. How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer (Perner, 1999). Companies do this, and much more which makes them understan d the exact marketing strategy they need to follow to bait customers. There are many applications

Market failure Research Paper Example | Topics and Well Written Essays - 1250 words

Market failure - Research Paper Example Experts opine that there are multiple reasons that have worked behind the extinction of the cod. The most noteworthy reason that worked to this outcome is that the market could not allocate the resource efficiently and the federal government did not have any comprehensive policy for developing the fishing industry in a sustainable manner. This made the fishing zones vulnerable to over fishing and it led to over exploitation of the resource. This creates a negative externality since the ecological balance is lost due to depletion of the natural resources beyond normal replenishing capability of nature. Once faced with the depleting fish reserve, the Government of Canada took reconstructive steps to allow the population of the extinct species to grow and launched a process of strict monitoring of fishing activities in the zone. Background By the first decade of the 16th century, the news spread like fire that the fishing ports along the northern coast of Europe were a rich reserve of d ifferent species of marine fish (Emery). By the beginning of the 1990s, the cod fisheries were exploited ravenously. The once-plentiful stock of cod along with several other species had dwindled and reached the brink of becoming extinction. After the stories of cod fisheries spread, foreign fishermen started to catch cod from this zone. They made use of efficient technology highly efficient technology that helped fishermen to locate the position of fishes and harvest exceptionally large amounts of the fish, particularly cod. Stronger vessels, such as technologically advanced trawlers allowed big fishing fleets to visit this zone and from distant places and work on these shores for several months at a stretch. Fishing became an important economic activity and it was left to the market for demand to be supplied with adequate quantities. Hence this led to maximization of the individual private fishermen’s profit objective. This led to catching of fish following the commercial ob jectives of increasing production efficiency. Overestimation of the magnitude of stock of cod fish in these fisheries by the government officials in the countries of Europe and by some international bodies allowed the harvesting of fish, which crossed the limit of sustainable harvest (â€Å"Cod Moratorium†). Quotas were assigned sometimes by these organizations, but, these conformed to the economic requirements of these countries and did not comply with the ecological requirements. The outcome of this phenomenon was a situation of overexploitation of the northern cod. In 1991, the catch rate reduced significantly and also the concentration of large fish reduced (Emery). This led to reduction of fishing activity in the region. The total allowable catch was reduced by the Canadian government in 1991. A two-year moratorium was put on the harvest of northern cod in July in the same year. One year later, in July 1992, the Canadian government shut down the industry for an infinite period of time. Issue: Market failure in Canadian fisheries Economic incentives for overfishing The tragedy of commons A classic example of the tragedy of commons is the case of depleting northern cod stock. High sea fisheries in the pacific are a common resource and do not have any specific owner. Therefore these resources are exploited with the profit motive of the