Tourism in China Research Proposal Example | Topics and Well Written Essays - 4000 words

Tourism in China - Research Proposal Example This attracts them to countries overseas, which provide them with what they see in an ideal holiday destination. Besides, the surveys hence conducted, benefit the companies in knowing on what planes it needs to improve and fortify its image. Also, these surveys helped the companies to know what exactly the Chinese tourists love and expect from their hosts. What the customer likes and dislikes, what he/she needs to feel at home in the destination, etc are some of the questions that have been chosen to be included in the questionnaires. The general perspective of the research can be framed as to find out the reason why the Chinese find it compelling to spend their holidays overseas. The essential objects in this research are the tourism corporations, the Chinese customers and their purchasing power. The relationship between the tourism corporations and the Chinese tourists is of great importance in this context. They have also moved forward and have broken their traditional ties. The f acts and figures given in the paper are also authentic and have relevant sources associated with them. Various book sources and also magazine excerpts have been used to explain further the idea behind Chinese burst towards overseas holidays. Moreover, those who have been more than once to abroad for holidaying, also provide the first time consumers with a review of their chosen holiday destination. Some of the reports were also seen which showed the previous trends regarding Chinese tourism. The report also presented facts and figures regarding different classes of people in China with varied consumption capabilities. Finally, it can be seen that the trend is picking up fast and it has been seen that China's outbound tourism has been back to a double-digit growth since October this year despite the negative impact of the global financial crisis. Also, the number of tourists who have been following the trend has been increasing manifolds. This study ultimately proves that Chinese are no longer behind the herd of those traveling abroad for holidays and recreation. INTRODUCTION Consumers form the pillar for any company's profit. Any company's main motive is consumer satisfaction. Satisfaction will affect the consumer's belief about the brand (Bitta, Loudon, 2002). But how does an organization know which consumer to target, what to produce or what do the consumers like to buy for themselves How does it decide which kind of marketing strategy to follow What cultures do the customers follow Culture is composed of public meaning and practices, and associated mental processes and responses (de Mooji, 2004). And most importantly, how does a company know which consumers it needs to target The study of consumers helps firms and organizations improve their marketing strategies by understanding issues explained above (Perner, 1999). Organizations study the needs and requirements of their customers and then target them to increase its overall profits. The most important thing is to understand the psychology of the customer. How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer (Perner, 1999). Companies do this, and much more which makes them understan d the exact marketing strategy they need to follow to bait customers. There are many applications